NHS - Sexual Health

Almost half of 16-24-year-olds have had sex with a new partner without a condom. Rates of STIs are consistently high in this age group. We needed to show this audience that anyone who has sex without a condom can get an STI.

The campaign generated over 11 million views across Instagram, Snapchat and digital display. Average view time on Snapchat was a huge 52 seconds. And 61% of people said our ads made them more likely to use a condom.

The work won a gold and two silvers at the DMAs and also got a mention in parliament.