Baby Dove - Rubber Dove

BRIEF

Make Baby Dove a key part of bath time by helping first-time mums.

IDEA

A baby’s skin is 15 times thinner than ours. 2000 children in the UK go to A&E every year with bath water scalds.

The optimum water temperature to protect a baby’s skin is 37°C. When placed into the bath, the Rubber Dove glows red if the water is above this. Helping mums make sure their baby’s bathwater is the right temperature every time. And putting the brand at the heart of bath time.