Dove - Proposal
BRIEF
Create a film to tell the American market about Dove Clinical Protection – a prescription-strength deodorant that cares for your skin.
RESULTS
Despite no media spend, within a month we received over 2.3 million views on YouTube. The story was picked up extensively by the US media and placed fifth in the July 2016 YouTube Ads Leaderboard. Rob and Louisa got married shortly after we made the film.
(Oh, and Lee Clow tweeted about it.)