Public Health England - Disney

1/3 of UK children are overweight. We created a nationwide game to get kids moving over the summer holidays.

Over 700,000 children took part. We received over 24 million social impressions. And our Team Frozen packs were so in demand; people were selling them on eBay.

The work won two Silver DMAs in 2015 for Best Public Health campaign and Best Use of Direct Mail.