Viasat - JetXP

As creative directors on the Viasat account, we oversaw the creation of the brand’s first fully AI-generated campaign for JetXP (WiFi for private jets). The campaign consisted of a 45-second film and a series of KVs that ran across social, OOH and print. The art direction of the campaign plays into the private and luxurious world of the super rich, while the characters are based on real audience personas.